Aéropostale wanted branded recruitment tools developed that maintained its current corporate look and feel but also had a personality
separate from any of its consumer marketing materials. These tools were to be used in various ways to attract talent with potential
for the company. We helped by incorporating the existing brand look along with adding new graphic elements, language and colors into
both print and interactive solutions such as booklets, bilingual brochures and websites for the U.S. and Canada. We also developed a
careers logo that helped to further distinguish the recruitment division within the company.
Aéropostale, Inc./ U.S. Recruitment Website & Booklets
Aéropostale needed recruitment tools developed for the U.S. and Canada to be used in various ways to attract talent with potential
for the company. We helped by creating both print and interactive solutions utilizing their existing corporate brand that incorporated their
corporate values, culture and benefits. Along with creating an overall careers program logo, we developed separate websites that included
relevant content specific to the needs of both geographical areas. The site developed for the U.S. communicated Aero’s culture through
videos of employees describing their work experiences for both Corporate and Storeline divisions. We presented the brands, values,
history, locations and other information to give applicants a sense of the company as a whole. The U.S. website was supported by
printed recruitment booklets for distribution at college fairs around the U.S.
Aéropostale, Inc./ U.S. Recruitment Website & Booklets
Aéropostale needed recruitment tools developed for the U.S. and Canada to be used in various ways to attract talent with potential
for the company. We helped by creating both print and interactive solutions utilizing their existing corporate brand that incorporated their
corporate values, culture and benefits. Along with creating an overall careers program logo, we developed separate websites that included
relevant content specific to the needs of both geographical areas. The site developed for the U.S. communicated Aero’s culture through
videos of employees describing their work experiences for both Corporate and Storeline divisions. We presented the brands, values,
history, locations and other information to give applicants a sense of the company as a whole. The U.S. website was supported by
printed recruitment booklets for distribution at college fairs around the U.S.
Aéropostale, Inc./ Canadian Recruitment Website & Brochures (French & English)
Aéropostale needed recruitment tools developed for the U.S. and Canada to be used in various ways to attract talent with potential for the
company. We helped by creating both print and interactive solutions utilizing their existing corporate brand that incorporated their corporate
values, culture and benefits. Along with creating an overall careers program logo, we developed separate websites that included relevant
content specific to the needs of both geographical areas. The Canadian site was developed as a separate, standalone website for Storeline
Canada opportunities. A Splash page was put in place giving users the option to view French or English versions and allow them to search available
openings within Canada. This website was supported by bilingual accordion-fold brochures that could be distributed at college job fairs as well as
other recruitment events.
Aéropostale, Inc./ Canadian Recruitment Website & Brochures (French & English)
Aéropostale needed recruitment tools developed for the U.S. and Canada to be used in various ways to attract talent with potential for the
company. We helped by creating both print and interactive solutions utilizing their existing corporate brand that incorporated their corporate
values, culture and benefits. Along with creating an overall careers program logo, we developed separate websites that included relevant
content specific to the needs of both geographical areas. The Canadian site was developed as a separate, standalone website for Storeline
Canada opportunities. A Splash page was put in place giving users the option to view French or English versions and allow them to search available
openings within Canada. This website was supported by bilingual accordion-fold brochures that could be distributed at college job fairs as well as
other recruitment events.
ANN INC./ ResponsiblyANN Logo
ANN INC. wanted an umbrella concept and identity created for their existing corporate social responsibility and charitable initiatives to highlight the company’s long-standing
commitment to its partners, associates, communities and the environment. We developed an overall look and feel for the program that ties into the ANN INC. brand yet maintains its own personality. We worked with ANN INC. to develop the concept, “Responsibly, ANN”, communicating how social responsibility is a core part of the company’s culture and
intrinsic to how it operates every day. The identity created for the concept includes the “Responsibly, ANN” logo designed as a handwritten signature to help illustrate that the
company takes personal responsibility for its initiatives.
ANN INC./ Sustainability Website
ANN INC. needed help with the architecture, design and development of a website for their sustainability work as part of an overall branding initiative for the
program. We worked with ANN INC. to develop a site architecture that emphasized the company’s four-pronged sustainability approach including ANN INC.’s
overall commitment to responsibility, its ethical production of merchandise, its environmental initiatives and its support of communities. We designed the
site to tie into ANN INC.’s new brand but gave the website its own personality through the use of color, interactive graphics and a feminine, yet strong,
design approach. We developed a user-friendly website and recommended the purchase of a separate URL so that it could be accessed on its own or via the
company’s sites as well as used for marketing purposes in the stores.
ANN INC./ Corporate Website
ANN INC. wanted their corporate website to differentiate the new corporate brand from the retail brands and to communicate both their culture and
purpose. We highlighted the new ANN INC. brand and message by utilizing the new corporate color palette and fonts, and included rotating images with
key words and a clear statement about purpose on the home page.
ANN INC./ Annual Reports
In 2009 Ann Taylor Stores Corporation made the decision to evolve from a company focused on its “stores”, Ann Taylor and LOFT, into a
world-class, multi-channel retailer. We helped our client illustrate this evolution through a series of annual reports. The goal of the first report
in the series, “Moving FORWARD”, was to communicate how the company evaluated its market position and developed the strategy to evolve. The
second report, “WE’VE ARRIVED”, introduced the new company name, ANN INC., and new brand-led approach. The third report in the
series, OUR PURPOSE. VALUES. VISION., illustrated that the focus of the company is ingrained in how it operates every day, in every way. We developed
each of these strong concepts to enable readers to immediately understand ANN INC.’s goals and path throughout this evolution.
ANN INC./ Annual Reports
In 2009 Ann Taylor Stores Corporation made the decision to evolve from a company focused on its “stores”, Ann Taylor and LOFT, into a
world-class, multi-channel retailer. We helped our client illustrate this evolution through a series of annual reports. The goal of the first report
in the series, “Moving FORWARD”, was to communicate how the company evaluated its market position and developed the strategy to evolve. The
second report, “WE’VE ARRIVED”, introduced the new company name, ANN INC., and new brand-led approach. The third report in the
series, OUR PURPOSE. VALUES. VISION., illustrated that the focus of the company is ingrained in how it operates every day, in every way. We developed
each of these strong concepts to enable readers to immediately understand ANN INC.’s goals and path throughout this evolution.
Coca-Cola Retailing Research Councils/ The First 30 Years: Collector’s Edition
Our client needed a commemorative book produced to chronicle the collective genius of global retail leaders that conducted research spanning three
decades. They wanted it to reflect pressing issues of the retail industry and provide insight to practical knowledge, relevant options and opportunities
for continual improvement. We created a timeless, elegant case-bound volume comprised of 31 projects covering four broad areas: Market Perspectives,
Strategic Insights, Managing People and Increasing Profit. The design used a classic font, illustrated diagrams, comprehensive charts and easy-to-read
tables for a sophisticated audience. The book was printed on FSC Certified paper containing 100% post-consumer recycled fiber, manufactured with
Green-e certified wind power, clean waterpower, chlorine free and carbon neutral.
The Coca-Cola Company/ The Centennial of Coca-Cola in Latin America
The Coca-Cola Company needed a celebratory piece created highlighting 100 years of Coca-Cola in Latin America, showcasing actions the company had
taken that led to its success and benefited its people, communities and environments through its ongoing journey. We developed structure around the
Five Ps idea that is an integral part of The Coca-Cola Company’s Manifesto for Growth (Partners, Profit, People, Portfolio and Planet). We
highlighted sustainability efforts and graphically illustrated each country’s milestones, major events, advertising greats and social activities
with a tear-out poster/timeline.
Game Plan Communications/ Brand Development & Implementation
Our client needed help with establishing a brand and developing an integrated marketing plan to strategically position a new start-up that helps
people become better communicators by enabling them to share knowledge in a clear, concise and compelling manner. We created an identity with visual
energy to depict movement and to communicate the concept of “sharing knowledge.” We developed the brand look with a focus on business
communications, rather than a sports analogy, by using bright color for impact, symbolic shapes and a clean, simple contemporary font.
Game Plan Communications/ Brand Development & Implementation
Our client needed help with establishing a brand and developing an integrated marketing plan to strategically position a new start-up that helps
people become better communicators by enabling them to share knowledge in a clear, concise and compelling manner. We created an identity with visual
energy to depict movement and to communicate the concept of “sharing knowledge.” We developed the brand look with a focus on business
communications, rather than a sports analogy, by using bright color for impact, symbolic shapes and a clean, simple contemporary font.
Game Plan Communications/ Brand Development & Implementation
Our client needed help with establishing a brand and developing an integrated marketing plan to strategically position a new start-up that helps
people become better communicators by enabling them to share knowledge in a clear, concise and compelling manner. We created an identity with visual
energy to depict movement and to communicate the concept of “sharing knowledge.” We developed the brand look with a focus on business
communications, rather than a sports analogy, by using bright color for impact, symbolic shapes and a clean, simple contemporary font.
Knight Capital Group, Inc/ Corporate Website
Our client needed a new design approach to its corporate website to present its recent restructuring into three distinct divisions. Knight also
wanted to reinforce how it offers unparalleled market access and trade execution services while providing liquidity to the markets. We helped
Knight achieve its goal by utilizing a design featuring large navigation buttons and informational buckets carrying the division content, further
cementing the new structure and reinforcing the Knight brand. We featured impactful photography showcasing the passion and intensity of Knight’s
employees as well as its proprietary technology systems, highlighted Knight’s growing global presence with the use of impressive facts and
statistics rotating on the home page and developed an intuitive navigation facilitating ease of use.
Knight Capital Group, Inc/ Corporate Brochure & Fact Sheet
Our client needed a new approach to present its recent restructuring. We developed a clean and direct design to describe the company’s
new business structure utilizing images of Knight’s employees and a strong color palette that worked across multiple channels. In the
new corporate brochure, each division has a dedicated spread with impactful photography to help differentiate it. The fact sheet was organized
with bold colored boxes to house each division. The look was continued in the online channel with large navigation buttons and informational
buckets carrying the division content, further cementing the new structure and reinforcing the Knight brand.
Knight Capital Group, Inc/ Annual Report
Our long-term client needed an annual report that would reinforce Knight’s continued determination in advancing growth strategy and improving
financial results amid disparate market conditions and intense competition. We helped to deliver this message through the use of a bold color
palette, impactful photography of company employees working passionately on behalf of clients and well-designed charts which quickly provide
financial highlights information.
Knight Capital Group, Inc/ Online Annual Report
We worked with our client to create an online version of the annual report which reinforced Knight’s continued determination in advancing
growth strategy and improving financial results amid disparate market conditions and intense competition. To take full advantage of the online
medium, we developed a well-organized, easy-to-navigate annual report providing users with the information they need at a glance. We utilized
the bold color palette of the print report and impactful photography to add visual interest and developed animated charts to call attention
to financial highlights.
Knight Capital Group, Inc/ Recruitment Brochure
Our client needed help developing effective recruitment tools describing the benefits of working for this division of Knight. We helped by
designing a brochure that utilized large call outs, employee images highlighting the culture and testimonials describing why Knight is an
attractive choice for employment. We also created accompanying posters to be placed around college campuses to announce Knight recruitment
events. Coordinating reusable banners were created to help differentiate the Knight booth at job fairs and enhance recognition among applicants.
Knight Capital Group, Inc/ Recruitment Popup Banner & Posters
Our client needed help developing effective recruitment tools describing the benefits of working for this division of Knight. We helped by
designing a brochure that utilized large call outs, employee images highlighting the culture and testimonials describing why Knight is an
attractive choice for employment. We also created accompanying posters to be placed around college campuses to announce Knight recruitment
events. Coordinating reusable banners were created to help differentiate the Knight booth at job fairs and enhance recognition among applicants.
Kodak/ Custom Publication, Make Something Magazine
Our client needed a consumer publication developed to inspire creativity by showcasing various uses of Kodak brand products and to introduce
Paige Davis of TLC’s Trading Spaces to promote the premiere issue. We featured tips on organizing and decorating your lifestyle, and how
to “Make Something Kodak.” We highlight clever ways for sharing memories that were both fun and functional for the entire family
and included an incentive-based coupon and tear-out frame with creative ideas to get started.
Royal Caribbean Cruises Ltd/ Annual Report
Our client wanted to address its investor’s misconceptions regarding the cruise industry by communicateing the company’s strategic
initiatives and ability to deliver solid results despite economic pressures. We helped to promote confidence by highlighting Royal Caribbean’s
global expansion program, increased capacity and strong commitment to managing costs by visually illustrating the company’s diverse brands,
unique offerings and new builds on the horizon.
Tyson Foods, Inc./ Fact Books
Tyson Foods, Inc. wanted a cost-effective way to communicate company information to different channels including customers, investors, consumers
and news outlets. We designed an annual brochure that outlines company divisions and products with clean, simple graphics, charts and photography. The
publication maintains the corporate brand while enhancing readability through interesting facts. New editions are issued each fiscal year to monitor
innovation, highlight sustainability efforts and assist corporate communications requests in a general reference source.
Tyson Foods, Inc./ Global Code of Conduct
Tyson Foods, Inc. wanted to create a new Global Code of Conduct to be distributed to all of its 115,000 domestic and
international Team Members as well as regulators and other stakeholders. Tyson wanted a document that is well-branded, personable, clean, and
easy to read & navigate. We designed a layout for the new Code which ties into the look and feel of established Tyson communications such
as the Tyson Fact Book. We created multi-level readership throughout the document by featuring eye-catching Q & A sections and info
graphics we designed to simplify various processes and resources for readers. To maintain Tyson’s culture and brand, we used images of
Tyson team members and facilities. Tyson plans to create additional versions of the document translated into several languages going forward.
Our client needed a promotional kit developed to introduce the “new” Wendy’s Garden Salads menu to on-air radio and television
personalities nationwide to generate interest in the marketplace. We created a garden-inspired packaging kit utilizing a Wendy’s- branded,
reusable flower pot, designed and inserted garden sticks into the pot describing each of the four new salads and created a promotional brochure
designed and die-cut to appear as salad when inserted into the pot.
Our client needed a promotional kit developed to introduce the “new” Wendy’s Garden Salads menu to on-air radio and television
personalities nationwide to generate interest in the marketplace. We created a garden-inspired packaging kit utilizing a Wendy’s- branded,
reusable flower pot, designed and inserted garden sticks into the pot describing each of the four new salads and created a promotional brochure
designed and die-cut to appear as salad when inserted into the pot.
Our client needed a targeted promotional piece developed to introduce the “new” Wendy’s Berry Almond Chicken Salad in various
geographic areas to generate interest in the marketplace. We created a fold-out brochure promoting the new salad which features impactful images
and graphics calling attention to the salad’s vibrant summer ingredients. We also created an eye-catching label to be applied to red envelopes
which hold the brochures so that the entire package produced excitement and the desire to purchase the new menu item.
Ketchum Atlanta/ New Breakfast Menu Market Introduction Kit
Our client needed a promotional kit developed to introduce the “new” Wendy’s breakfast menu to on-air radio and television
personalities in various geographic areas to generate interest in the marketplace. We created a breakfast-inspired packaging kit utilizing a
Wendy’s-branded, Styrofoam egg which hatched into two halves to display an egg- shaped brochure promoting the various items on the new
Breakfast Menu. We encased the egg in natural-colored raffia to give the appearance of being “nested” upon opening the box.
Wendy’s Gift Cards were included with each kit to encourage excitement and purchase of new menu items.
